As PowerVoice launch approaches, I’ve been focused on addressing early user-feedback, fixing bugs and polishing the UI. One of the amazing things about developing on the web is how fast you can learn, iterate and deploy – such a joy. Here’s some of the changes done in the last two weeks:
1. Improving landing page to increase conversion
- Outcome-focused: focusing on great communicators as opposed to product visuals
- KISS (keep it simple, stupid):
- Simplified CTA: Moving away from the abstract “Start The Practice”, instead opting for the very obvious “Upload Recording”
- Reworded secondary CTA: from ‘Preview Now’ to ‘View Demo’
- Overall Polish: Minor tweaks in copy, addition of favicon and logo
2. Decreasing time to value for new customers
I’m purposely hiding some of the features with the intent of keeping first interaction with the app very intuitive and fast.
- Before: 1.“Start the Practice” -> 2. Choose audience -> 3. Choose goal -> 4. Choose if you want to upload a file or practice live -> Get your report
- Now: 1.“Upload a Recording” -> Get your report
Once the user sees the value and creates an account, the additional features become available.
3. Refining report visuals
- Moved “Highlights” to the left, and “Scores to the right”, following how users use the app
- Increased standard font size for increased legibility
- Changed “Poor” label for “Review”
- Speaker Id’s are now bold, making them easier to spot
- When in Demo Mode, “Try Now” button appears at the top
4. Made providing feedback even easier
At the end of the day the best way to improve the product is based on user feedback. It’s now easier than ever.
5. Many other bug fixes, tweaks and LLM improvements – some highlights:
- Attempting to sign in, while having an active session, will take user to their dashboard
- Improved error handling and notifications
- PowerVoice is now a harder grader
- Favicon now properly displays in all browsers
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I’m looking forward to launching, likely end of the month. If you’re not familiar with PowerVoice you can learn more about it or try it here!
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Marc